Brand Identity
ZZZ is a new, up-and-coming, boutique cosmetic brand. Their products (a collection of creams and mist sprays) all aid a restful night’s sleep.
Although some basic brand guidelines were provided, I took inspiration from Fauvist and Expressionist art to develop a range of illustrative patterns and a wider brand identity.
The branding was used throughout ZZZ’s packaging, corporate stationery and merchandise, helping to convey the brand's personality in a striking way that really resonated with their customers.
