Brand Identity
Third Floor Sound is a new independent management service based in Brixton, London. Committed to artistic development, they help musicians build a career in music. As well as providing management services for bands, DJ’s & producers, Third Floor Sound is also a community space where local people can come together, learn new skills and meet like-minded creatives.
I concentrated on the number three being key to the identity of the brand - also reflected in the music spaces (studio, stage & radio station) that they offer. After some development, I created a logo that subtly referenced the three floors, but that could also be flexible enough to convey the key message of what Third Floor Sound are about.