Brand Identity
Award winning Landscapers, the Corah brothers, design and build high-end gardens. Stonetree are known for their quality materials, plant knowledge and attention to detail, all of which sets them apart from their competitors. Stonetree required a brand refresh that provided a recognisable logo that was scalable across a number of formats, from social media to vehicle livery.
Looking at examples of Stonetree’s past work, I spotted the use of clay pavers within their hard landscaping. I also noticed some limestone walling that they had built, inlaid with a ‘stone tree’. Taking cues from the high-end materials and stone-tree iconography, I combined these elements to produce a logo packed with meaning, that reflected the hard and soft landscaping elements of Stonetree’s work, within a unique and flexible brand mark.
